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Title:
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Consumer Behaviour: Applications in Marketing. 3rd ed.
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Series:
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Price:
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￡132.00
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Author:
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East, Robert et al.
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ISBN:
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978-1-4739-1949-5
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Binding:
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Hardback
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Paperback
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Pub Date:
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201611
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Availability:
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A
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Illust: |
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Publisher(Imprint):
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Sage(Sage, UK)
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Description:
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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