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Title:
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The Adman's Dilemma: From Barnum to Trump.
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Series:
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Price:
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US$39.95
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Author:
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Rutherford, Paul
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ISBN:
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978-1-4875-2298-8
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Binding:
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Paperback
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Pub Date:
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201809
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Availability:
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A
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Publisher(Imprint):
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Univ. of Toronto Pr.
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Description:
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Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman’s Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
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