|
Title:
|
Consumer Behaviour: Applications in Marketing. 3rd ed.
|
Series:
|
|
Price:
|
£46.99
|
Author:
|
East, Robert et al.
|
ISBN:
|
978-1-4739-1950-1
|
Binding:
|
Paperback
|
Hardback
|
|
|
|
Pub Date:
|
201611
|
Availability:
|
A
|
Illust: |
|
Publisher(Imprint):
|
Sage(Sage, UK)
|
|
|
|
|
|
|
|
|
|
|
|
|
Description:
|
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
?
|