Title: The Adman's Dilemma: From Barnum to Trump.
Series:
Price: US$110.00
Author: Rutherford, Paul
ISBN: 978-1-4875-0390-1 Binding: Hardback Paperback    
Pub Date: 201809 Availability: A Illust:
Publisher(Imprint): Univ. of Toronto Pr.
           
Description: Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts," The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.