Title: Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers.
Series:
Price: \7,480
Author: Kotler, Philip et al.
ISBN: 978-981-3275-46-1 Binding: Hardback Paperback    
Pub Date: 201905 Availability: NYP Illust:
Publisher(Imprint): World Scientific Pub.
           
Description: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.